Many brands believe selling direct to consumers will have a negative effect on their connection with retailers but according to a recent study appointed by Digital River and also conducted by Forrester Research, that’s simply not the situation. Actually, selling direct to customers had an adverse effect on various other sales channels in just 9 % of cases.
In addition, 49 % of brand names found direct-to-consumer sales improved brand name recognition, and created step-by-step sales for stations partners. Due to the fact that the brand name directed some of those direct sales to retailers for satisfaction, and also 54 % of brands state their network companions as well as sellers recognized incremental sales boosts. And also on the customer front, 82 % of brand names claimed marketing direct to consumers enhanced consumer partnerships.
Launching an associate program gives a brand name with a military of sales people who promote the brand name’s items at no expense to the brand. And also the brand name just pays when (and after) an associate makes a sale.
A brand name can not have its members advertising products at prices reduced compared to the brand has actually set or, much worse, doing so and then sending the purchaser off to an additional website on which that customer can locate the item at a price reduced compared to MAP. And while the product may, in truth, be available at a lesser rate in other places, keeping associates in line as well as appropriately promoting a brand name’s item benefits the brand name in the lengthy run as the Forrester research shows.
A brand will certainly wish to guarantee that every one of its affiliate are, actually, licensed to be a member and that there are not any “fake” affiliate available trying to unofficially cash in on sales. In the typical program of marketing procedures, associate will certainly utilize search engine advertising to market their websites and a brand’s items. It’s vital that these online search engine marketing practices and also keyword phrase use fall within a brand name’s tip and also do not problem with a brand name’s own search engine advertising and marketing practices.
A brand needs to keep an eye on domain name squatting, which is the practice of others buying domain names just like that of a brand name’s domain name or brand name or scooping up ended alternate domain names the brand name might have bought considering that they appear comparable or are a common typo of the brand name’s actual domain name. As soon as a domain name squatter has these domain names in their property, they typically hold them for ransom money requiring the brand to either take lawsuit or simply purchase them back at a significantly enhanced rate. Obliviously, a brand name would like to prevent this technique.
While marketing direct through the member stations could definitely benefit a brand name in lots of ways, like anything, there are factors to consider, standards and also competence called for. If you’re a brand roaming in to affiliate marketing, don’t go it alone. Do call an expert– in this situation, an affiliate marketing agency.