There are two concepts that you ought to know and familiarise yourself with, especially regarding marketing products and services online. One would be media buying. It is a process wherein agents will do negotiations then purchase of an advertising space in a website or blog. This can comprise from text, links, banners to as heavy as videos.
The other matter on hand would be paid traffic generation. It is a big kind of ppc affiliate marketing where there is a guaranteed amount of clicks to your own website through keyword identification. Ads will also be placed on other portals related to your niche. When you get your Traffic Generator, you can then configure it to information that will produce traffic to your homepage.
Here is a useful video and as its name suggests, it is one that talks about the basics of media buying. Also, it discusses about main online places where you can exercise your right to advertise. One promising platform is the mobile arena because it has different characteristics than the Web version. You can look out for this mobile affiliate marketing guide if you would like.
If you are an affiliate marketer, then this will be a resource that you will appreciate. You get to effectively showcase your merchant’s products and services to the consumer public. And it stresses that media buying is relatively cheap, so you will more likely invest in it. You do not have to worry though because the results will no doubt be good for you and your business.
Paid Traffic Generation
Knowing the difference between free and paid traffic is vital, more so regarding the outcome that each of them can achieve. They both have advantages and disadvantages. As mentioned, free traffic may not cost you money but it will rob you instead of time.
This one here focuses on how you are going to accumulate traffic. It also speaks of the reality that you will need to bid (involving money, of course) to be on top of the advertising ladder. The right choice of keywords of extreme significance as well.